Nail Art Gidsen
Hand- en nagelverzorging
Video Tutorials
Of je nu al jaren een salon runt of net begint, een van de belangrijkste dingen is het promoten van je salon. We hebben enkele tips samengesteld om je salon te helpen promoten en daarmee meer klanten aan te trekken!
1. WEBSITE
Het lijkt misschien een onnodige uitgave in het begin, maar het hebben van een actieve website voor uw salon zal voordelen opleveren! Gebruik uw website om uw salon te tonen met actuele afbeeldingen en kaarten van uw locatie.
Uw website kan cruciale informatie over uw salon bevatten, hier is wat we zouden aanbevelen:
BLOG
Als je niet weet wat een blog is, hier is een grote hint: Je leest er een!
Blogs kunnen uw klanten informeren over eventuele veranderingen in het bedrijf, potentiële concurrentie en ze kunnen ook worden gebruikt om gratis informatie te bieden aan uw potentiële klanten.
EMAIL NIEUWSBRIEF AANMELDEN
E-mailnieuwsbrieven zijn een geweldige manier om je potentiële klanten op de hoogte te houden. Er zijn een hoop gratis diensten zoals Mailchimp die het versturen van nieuwsbrieven eenvoudig maken. Zorg ervoor dat je een aanmeldformulier voor de nieuwsbrief op je website hebt!
PORTFOLIO
Toon al je vaardigheden! Een up-to-date portfolio is een geweldige manier om nieuwe klanten aan te trekken.
We raden aan om een professional in te huren om je website te bouwen, maar als je een krap budget hebt, kun je altijd overwegen om je eigen website te maken met diensten zoals Wix of 1&1.
2. SOCIALE MEDIA
We weten hoe vervelend het kan zijn om verschillende sociale media-apps/profielen te laden, wachtwoorden te onthouden en ervoor te zorgen dat je altijd naar alle inboxen kijkt!
Als het gaat om marketing moet je nadenken over waar je potentiële klanten zich gaan bevinden. Facebook en Instagram zijn twee van onze favoriete platforms en de meerderheid van onze klantenbasis bevindt zich daar, dus blijven we bij hen!
Facebook is gemakkelijk te gebruiken en heeft meer dan 2 miljard gebruikers! Het wordt steeds moeilijker voor pagina-eigenaren om klanten "organisch" te bereiken. Facebook gebruikt een algoritme om te beslissen of jouw bericht in de nieuwsfeed van je publiek moet verschijnen. Om dat tegen te gaan, moet je je planningsroutine een beetje opvrolijken en ervoor zorgen dat je iets plaatst waar je klanten op zullen reageren. We raden aan om apps zoals Canva te downloaden (het is gratis!) om citaten en memes te maken, of voel je vrij om een van de onze te delen!
Instagram is een geweldige plek om een portfolio te creëren! Vergeet niet om veel hashtags te gebruiken zodat mensen je berichten kunnen vinden. Instagram-verhalen is ook een geweldige plek om "achter de schermen" van je salon te laten zien. De video's/foto's blijven slechts 24 uur zichtbaar en kunnen op je telefoon worden gefilmd. Als je het geluk hebt om meer dan 10.000 volgers te hebben, kun je ook je verhalen koppelen met de swipe up-functie!
Facebook bezit Instagram, zodat je berichten kunt delen tussen beide platforms! Je kunt ook adverteren op beide websites door je berichten te promoten.
3.NEEM DEEL AAN NETWERKEVENEMENTEN
Niemand wil om 5 uur 's ochtends opstaan om klaar te zijn voor een netwerkevenement...
Netwerkevenementen kunnen meer zijn dan een ontbijtsessie. Vraag rond in je lokale omgeving en kijk welke netwerkevenementen beschikbaar zijn. Probeer van de lijst de voor- en nadelen van elk evenement af te wegen en kies de beste. Vergeet niet je visitekaartjes mee te nemen!
Kijk of er specifieke evenementen zijn die uw salon ten goede zouden komen, zoals huwelijks evenementen!
4.AANBIEDINGEN & KORTINGEN
Met geweldige aanbiedingen komen grote verantwoordelijkheden (of iets dergelijks)!
Regelmatige aanbiedingen in uw salon zijn een geweldige manier om nieuwe klanten binnen te krijgen. U kunt deze delen op sociale media, uw website of zelfs op het raam van uw salon!
Wil je uitbreiden naar een breder publiek? Gebruik diensten zoals Groupon. Groupon zal je salon promoten wanneer je een aanbieding bij hen toevoegt. Zorg er vervolgens voor dat je de nieuwe klant onder de indruk brengt en upsell!
5. LOYALITEITSPROGRAMMA
Zodra je al deze klanten hebt, heb je een manier nodig om ze terug te laten komen... Introduceer een loyaliteitsprogramma! Een loyaliteitsprogramma zal de harten van je klanten veroveren. Het hoeft niet ingewikkeld te zijn, je kunt een eenvoudige loyaliteitskaart laten drukken en na elke afspraak zou de klant een stempel ontvangen. Daarna bied je ze iets gratis aan na zoveel afspraken!
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PRODUCTS","next":"Next","prev":"Prev"}},"filter":{"options":{"enableProductCount":true},"lookAndFeel":{"filterTitleTextColor":"","filterTitleTextFontSize":"16px","filterTitleTextFontWeight":"600","filterTitleTextTransform":"uppercase","filterOptionTextColor":"","filterOptionTextFontSize":"14px","horizontalLayoutWrapperBackgroundColor":"#fafafa","filtersSidebarLayoutType":"layout-1","filtersSidebarHeaderBackgroundColor":"","filtersSidebarHeaderTextColor":"","filtersSidebarHeaderFontSize":"16px","filtersSidebarHeaderFontWeight":"500","filtersSidebarCloseButtonBackgroundColor":"#252525","filtersSidebarCloseButtonTextColor":"#ffffff","filtersSidebarLayout2CloseButtonTextColor":"","filtersSidebarShowResultsButtonBackgroundColor":"#252525","filtersSidebarShowResultsButtonTextColor":"#ffffff","filtersSidebarShowResultsButtonFontSize":"16px","filtersSidebarShowResultsButtonFontWeight":"400","filtersSidebarClearAllButtonTextColor":"#8c8c8c","filtersDropdownHeaderTextColor":"","filtersDropdownHeaderFontSize":"20px","filtersDropdownHeaderFontWeight":"600","filtersDropdownTitleTextColor":"","filtersDropdownTitleFontSize":"16px","filtersDropdownTitleFontWeight":"500","filtersDropdownCountLabelBackgroundColor":"#252525","filtersDropdownCountLabelTextColor":"#ffffff","filtersDropdownApplyButtonBackgroundColor":"#252525","filtersDropdownApplyButtonTextColor":"#ffffff","filtersDropdownApplyButtonFontSize":"14px","filtersDropdownApplyButtonFontWeight":"400","filtersDropdownClearButtonTextColor":"#8c8c8c","filtersDropdownClearButtonFontSize":"14px","filtersDropdownClearButtonFontWeight":"400"},"translations":{"clearAll":"Clear all","clear":"Clear","viewMore":"View more","viewLess":"View less","filtersTitle":"FILTERS","showResults":"Show results ({count})","rateTextAndUp":"& Up","applySelections":"apply selections"}},"emptyPage":{"lookAndFeel":{"textColor":"","textFontSize":"14px"},"translations":{"searchEmptyPageText":"Try checking your spelling or using different words.","collectionsEmptyPageText":"No result found."}}}},"usageStatus":{"instantSearch":true,"filter":true},"customCodes":{"css":{"current":"","origin":""},"js":{"current":"flashsearch.commonTemplates = {\n \"fs-price\": `\n\n \n \n \n \n \n
\n `,\n\n \"fs-price-range\": `\n\n \n {{$t(\"general.price.from\")}}\n \n \n \n \n \n \n -\n \n \n \n \n \n \n \n
\n `,\n\n \"fs-review-rate\": `\n\n\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n {{header ? header : $t(\"searchResults.collectionPageHeader.products\")}}\n
\n `,\n\n \"fs-search-section\": `\n\n
\n
\n
\n
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\n
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\n
\n
\n
\n
\n {{$t(\"searchResults.emptyPage.searchEmptyPageText\")}}\n
\n
\n {{$t(\"searchResults.emptyPage.collectionsEmptyPageText\")}}\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n {{$t(\"searchResults.toolbars.filters\")}}\n
\n
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Filtered by
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\n {{filter.label}}\n \n \n {{filter.tooltipContent}}\n \n \n
\n
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\n {{filter.label}}\n \n \n {{filter.tooltipContent}}\n \n \n
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\n \n
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\n {{label}}\n
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\n \n \n {{label}}\n \n
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\n \n
\n {{$t(\"searchResults.toolbars.filters\")}}\n
\n
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\n \n
\n {{$t(\"searchResults.toolbars.filters\")}}\n
\n
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\n \n
\n {{$t(\"searchResults.toolbars.filters\")}}\n
\n
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\n {{label}}\n
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\n 1\"\n class=\"fs-product-button-atc-bottom-inner ajax_add_to_cart\"\n :href=\"product.url\"\n rel=\"nofollow\"\n @click=\"onSelectOptions\"\n >\n {{selectOptionsText}}\n \n \n\n
\n \n {{readMoreText}}\n \n\n
\n
\n \n
\n `,\n\n \"fs-sr-review-rate\": `\n0\" class=\"fs-sr-review-rate\" data-testid=\"sr-review-rate\">\n
{{description.replace(/<[^>]*>/g, \"\")}}
\n `,\n\n \"fs-product-color\": `\n0\">\n
0\">\n {{getVariantSizes(product).join(\", \")}}\n
\n `,\n\n \"fs-wishlist\": `\n\n\n \n ...\n
\n\n\n\n\n\n\n\n\n `,\n\n \"fs-quick-view-item\": `\n\n
\n
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{{product.vendor}}
\n
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\n \n \n\n `,\n\n \"fs-search-results-grid-view-item\": `\n
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\n `,\n\n \"fs-search-results-list-view-item\": `\n
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\n `,\n\n \"fs-search-results-items\": `\n
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\n `,\n\n \"fs-search-results-views\": `\n
\n
\n \n
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\n\n
\n \n
\n \n \n \n\n
\n\n
\n \n
\n \n \n\n
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\n `,\n\n \"fs-search-results-views-backup\": `\n
\n `,\n\n \"fs-custom-pagination\": `\n
\n
\n
\n
\n
\n
\n {{$t(\"searchResults.pagination.loadMoreTotal\", {current: currentNumOfProducts, total: total})}}\n
\n
\n
\n
\n
infiniteLoadingRef = ref\"\n class=\"fs-load-more-paging\"\n data-testid=\"sr-pa-infinite-loading\"\n >\n
\n
\n
\n `,\n\n \"fs-skeleton-product-image\": `\n
\n `,\n\n \"fs-skeleton-product-title\": `\n
\n `,\n\n \"fs-skeleton-product-text\": `\n
\n `,\n\n \"fs-input-number-custom\": `\n
\n`\n\n};\n\nflashsearch.instantSearchTemplates = {\n \"fs-app\": `\n
\n
\n
\n `,\n\n \"fs-instant-search\": `\n
isWrapperRef = ref\"\n v-show=\"enablePopup\"\n class=\"fs-is-wrapper\"\n :class=\"{'fs-is--layout-vertical': isVerticalLayout}\"\n :style=\"isStyles\"\n @touchmove=\"() => document.activeElement.blur()\"\n data-testid=\"is-wrapper\"\n>\n
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\n `,\n\n \"fs-is-suggestions\": `\n
\n
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\n `,\n\n \"fs-is-collections\": `\n
\n
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\n `,\n\n \"fs-is-pages\": `\n
\n
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\n `,\n\n \"fs-is-product-items\": `\n
\n
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\n `,\n\n \"fs-is-product-item\": `\n
\n \n \n \n \n
\n
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\n {{product.title}}\n
\n
\n
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\n
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\n
\n {{$t(\"instantSearch.labels.sku\")}}: {{sku}}\n
\n
\n
\n {{product.vendor}}\n
\n
\n
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\n `,\n\n \"fs-is-did-you-mean\": `\n
\n
\n
\n
\n `,\n\n \"fs-instant-search-desktop\": `\n
\n
\n
\n
\n
\n
{{ label }}
\n `,\n\n \"fs-is-review-rate\": `\n0\" class=\"fs-is-review-rate\" data-testid=\"is-review-rate\">\n
\n
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\n
{{getImageSize(product.url)}}\n */\n\nflashsearch.event.on(\"initSearchResults\", function (app) {\n /*\n You can create a component and using it on search results templates.\n Examples:\n - Create a component for \"Search results\" area:\n app.createComponent(\"fs-my-custom\", {\n template: `